Jo Sax

Jo Sax is the lady David Attenborough of photographers. She reads animals’ musings better than we interpret our own. A dog’s grin. The oblique, pensive glance of a cockatoo. And with an eternal patience, transforms them into impulsive viewing. Essential for those who need to connect consumers’ minds with animals they adore.

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Telegraph Saturday Magazine Cover © Jo Sax

Spencer Battersea Dogs Home Smile Campaign © Jo Sax

Dogs Trust Not Just For Christmas © Jo Sax

Jo Sax

Animals can’t be told how to beg, when to smile or where to look. Hence, they incite a terror in photographers.

But no photographer is like Jo Sax. With the honed patience of a patron saint, she captures both their looks and inner beings.

Animals have always been Jo’s life and art. As a toddler, she sketched them. Through her BA studies, they mentored her. Even later as a car and food photographer’s assistant, they ruled her thoughts. This was who she was, and how she’d shine.

Jo has no secrets. Just hours, perseverance, an inner sense. One that sees what a cat, a python, a lemur, even an Easter bunny is saying. A visual bridge between animal and human minds.

The result is a fairy-tale. Bestial personalities magically brought to life. Her campaigns for department stores, transport networks and pet food brands bear that out.

Birds, beasts and us, eye to eye.

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Jo Sax x Many Tears Animal Rescue

At Many Tears Rescue in rural Wales, older dogs exist – less urgent, less visible, but no less full of presence. They are the ones who don’t immediately command attention, whose stories unfold slowly, and whose value isn’t defined by first impressions.

The series focuses on the long-stayers – senior dogs, overlooked for adoption. Some come from breeding environments where individuality was never the point. Others arrived through surrender or abandonment. What unites them is not their past, but the space they now occupy: between what was and what might still be.

Their faces are not just stories of displacement, but of endurance, adaptability, and the quiet persistence of trust.