What we do.
SARAHDAW create images that crush results, remain in minds, change perceptions and persuade.
We add.
Choose our photographers, and our skills and contacts come with them: the hidden ingredients of effective images. That said, if we ever need to source a photographer from outside our roster, our art buying, casting and consulting skills are still at your call.
In every sense, we’re negotiable. It’s logical. Because our one non-negotiable is your brief.
We cast.
Stories are spells. And only choice ingredients create true magic. It’s why independent casting is a SARAHDAW skill.
A casting isn’t just a response to a brief. It translates its message into faces, physiques, skin tones, origins, expressions, habits, quirks, attitudes. It means having the eyes of a photographer, creative, strategist and client. A mind full of suggestions. And as much listening as shooting.
Maybe more.




We collaborate.
Every image we create is a meeting of skills. An interplay of photographers, technicians, subjects. clients’ needs, and us.
Collaborations start long before shoots. Planners’ thoughts on briefs, creative musings, what the work has to do, what it must say. Stray ideas at odd times. Trips to locations, even if the perfect one is already in our minds.
And nothing changes if we need to work with photographers, creatives, art directors, designers, copywriters, set designers or post-production teams from outside. We talk, we get it, we learn their likes, dislikes, hours, philosophy, favourite film, wine, dog’s name. Everything.
After all, throughout projects, they’re not competitors, but colleagues. Chosen for reasons.

We produce.
SARAHDAW handles logistics, location scouting, sourcing teams, budget management, postproduction and the conversations between them all. It’s called overseeing an image, not just providing the person taking it.
And all the time, we Listen.
When creating images, a professional ear is as crucial as an expert eye. That way, we set up our own minds before setting up the right photographer with a creative team.

“Working with Sarah was an absolute pleasure. However many problems we threw at her, everything ran like clockwork and the result was fantastic!”
TBWA
“Sarah did a terrific job producing one of the most difficult print shoots I've been associated with.”
Leo Burnett
“I have worked with Sarah Daw and her team of photographers and creatives for many years, and I can honestly say she is an absolute pleasure to work with. She consistently provides a comprehensive, full-service experience and is genuinely committed to ensuring that every project meets the highest standards — and that the client is thrilled with the final result. I couldn’t recommend Sarah and her exceptional stable of talent more highly.”
Sherry Wright / NOONWRIGHT
“A reliable partner, a talent for co-ordinating things and never ending patience.”
Harper's Bazaar Germany
“Sarah is so much more than an agent, she has that rare ability to combine entrepreneurship with art, and friendship with work. None of these things are easy but to have them all at once is a rarity indeed!”
Cambridge Jones
“Enthusiastic and helpful, it has been a pleasure to work with Sarah.”
Elle / Sweden
“I always really enjoy working with Sarah Daw. The photography is excellent – a combination of professionalism, passion and fun.”
Bray Leino
“Sarah is a master at problem solving shoot-production, handling budgets and meeting the tightest of deadlines. We are always delighted with the quality of models Sarah secures and standard of photography.”
Waitrose/John Lewis Partnership
“Always of great help, very professional … I would highly recommend Sarah for any sort of photographic production.”
Marie Claire / Germany
“Your help and support has been invaluable in making my job such a success.”
Marks & Spencer PLC
“Working with Sarah Daw is the start of a great collaboration. The knowledge, expertise and the sheer joy she and her team bring mitigates the pressure on any given project. Driven by creativity and her obsession for photography Sarah is a genuine partner who will embrace projects from conceptual thinking through to execution. Collaborating with Sarah always leads to the most wonderful results. ”
Janet Saville / Director Curator
