What We Do

Jasmine Dwyer 200 Years of Australian Fashion National Gallery © Bronwyn Kidd

What we do.

SARAHDAW create images that crush results, remain in minds, change perceptions and persuade.

We add.

Choose our photographers, and our skills and contacts come with them: the hidden ingredients of effective images. That said, if we ever need to source a photographer from outside our roster, our art buying, casting and consulting skills are still at your call.

In every sense, we’re negotiable. It’s logical. Because our one non-negotiable is your brief.

We cast.

Stories are spells. And only choice ingredients create true magic. It’s why independent casting is a SARAHDAW skill.

A casting isn’t just a response to a brief. It translates its message into faces, physiques, skin tones, origins, expressions, habits, quirks, attitudes. It means having the eyes of a photographer, creative, strategist and client. A mind full of suggestions. And as much listening as shooting.

Maybe more.

We collaborate.

Every image we create is a meeting of skills. An interplay of photographers, technicians, subjects. clients’ needs, and us.

Collaborations start long before shoots. Planners’ thoughts on briefs, creative musings, what the work has to do, what it must say. Stray ideas at odd times. Trips to locations, even if the perfect one is already in our minds.

And nothing changes if we need to work with photographers, creatives, art directors, designers, copywriters, set designers or post-production teams from outside. We talk, we get it, we learn their likes, dislikes, hours, philosophy, favourite film, wine, dog’s name. Everything.

After all, throughout projects, they’re not competitors, but colleagues. Chosen for reasons.

Dannii Minogue © Bronwyn Kidd

We produce.

SARAHDAW handles logistics, location scouting, sourcing teams, budget management, postproduction and the conversations between them all. It’s called overseeing an image, not just providing the person taking it.

And all the time, we Listen.

When creating images, a professional ear is as crucial as an expert eye. That way, we set up our own minds before setting up the right photographer with a creative team.

AAMI Aeroplane Scene © Bronwyn Kidd