Bronwyn Kidd

Commissioned by Fliteboard to create an aspirational images of high quality and elegance for their new efoil product ‘Flitescooter’.

The brief asked for lake or sea, we built a pool in the studio beneath a ‘big sky’. Using constant lighting, although challenging technically in getting the sharpness and speed required for campaign imagery, the lighting delivered a big and elegant cinematic feel, and enabled the videographer to capture a grade in line with the stills.

Through Her Breath celebrates ancestral breath placing women, whose bodies are the source of our first breaths, as the inscriber of embodied legacies of past and present. Inspired by the feminist philosophy of Luce Irigaray it embraces the idea that an intergenerational, corporeal archive is passed down from our mother’s bodies. Women are the thread, custodians and channel for an archive of embodied memories. The project coincided with the of loss of my own mother to whom I am eternally grateful to for the air she breathed for me and the archive of memories she and mothers before bequeathed to me, informing and guiding my life and practice. Embarking on this series it was essential for me to remember my photographic genealogy in order to reimagine it.

Shot at a historic post office and once family home of a young boy called Richard Shelton who was saved from drowning in an adjacent creek by the young, later notorious Australian outlaw Ned Kelly. For this act of bravery, Shelton’s family presented Kelly with a green silk sash. This sash was reportedly worn by Kelly under his armour during the siege of Glenrowan.

An editorial concept which followed a from ‘Step-by-step with Hardy Amies’ The illustrations hang as props from fishing lines and are painted onto the paper backdrop by a scenic artist, the typography by the graphic design team at the magazine. The series was photographed on transparency no retouching, no alterations to the images.